Lake Affect hired Tiny Rebels prior to opening the doors of their wonderfully curated boutique in Northern Michigan. The vision of Lake Affect was to capture life on the Northern Michigan lakes. Living on the beautiful, inspring lakes evoke feelings of adventure, love, truth and happiness.
Tiny Rebels began the journey with Lake Affect and helped to develop and express the brand. They produced, art directed and photographed the shoot on the shores of Lake Michigan and Walloon Lake. Each photo captures a unique moment that many locals and visitors alike have experienced. The photos are used widely throughout the store, online and for advertising.